Dialogue-based CRM · Enterprise AI built in

Run your CRM by conversation.

Social channels, CRM and enterprise AI in one platform. Customers and staff enter, find and report on records by asking, within each user's permissions. Already on Salesforce? It works alongside.

  • Ask instead of entering records one by one or building reports
  • Build your own process with custom objects and workflows
  • Permissions, audit and AI usage limits for the whole company
DialogueBase · Northwind ServiceDialogueBase · Oct Points Expiry · GoldDialogueBase · HarbourPlace RewardsSalesforce · Acme Service Console
Chat Portal: the AI assistant beside a WhatsApp chat summarises it and drafts a Case for the agent
WhatsApp campaign results: 1,251 delivered, 963 read, 412 clicked, with button replies broken down
A loyalty manager asks the DialogueBase AI assistant how many Gold members have points expiring and gets the reminder campaign results as a table
DialogueBase live chat inside the Salesforce console, with the Salesforce contact, Lead and Case beside the chat
Why dialogue-based

Not a social inbox. Not a traditional CRM. Not a personal AI tool.

DialogueBase brings the three together and puts the conversation first, so customers and staff get work done by asking.

01

Social channel tools

Good at
Receiving messages from WhatsApp, Instagram, WeChat and more.
Missing
No customer records behind the chat, so a bot can only reply. It can't look anything up or get work done.
DialogueBase adds
Channels are touch points. Behind each one, an AI agent answers from your CRM data and knowledge base, opens records and hands over to staff.
02

Traditional CRMs

Good at
Structured records, permissions and reports.
Missing
Staff enter records field by field and build reports by hand before they get an answer.
DialogueBase adds
Enter, look up and report by asking. AI drafts the record for you to check, answers with tables and suggests what to ask next.
03

Personal AI tools

Good at
Fast answers in everyday words.
Missing
Made for individuals: no link to your CRM, no company permissions, no audit and no control over usage.
DialogueBase adds
Made for companies. The AI sees and changes only what each user may, its activity is audited, and usage limits are set by team and user.

Dialogue first, one engine: your knowledge base and your CRM data, behind every conversation.

Product

One CRM for every team

Customer service, marketing, sales and management work on the same customer records, history and permissions, and the AI works across all of them.

Marketing

Reach the right segment on WhatsApp and let every reply decide the next step.

  • Segments
  • Approved templates
  • Journeys
  • WhatsApp Flows
  • Read and click results
Your process, your objects

Build your own process, not someone else's template

Most teams never follow a textbook sales flow. In DialogueBase you define your own objects and fields, collect them in a conversation and let workflows take the next step.

  1. 01
    Define the object

    For example a Points Claim: merchant, amount, date, receipt photo and a yes/no confirm.

  2. 02
    Collect it in chat

    The chatbot asks one question at a time on WeChat or WhatsApp, then creates the record.

  3. 03
    Review and decide

    Your team approves or rejects it on the record page, with the conversation one click away.

  4. 04
    Automate the next step

    When a record changes, a workflow runs: update records, call your systems or add an AI step.

The same way works for policy applications, repair orders, bookings, warranty claims and event sign-ups.

DialogueBase · Points Claims
Points Claims custom object: a claim collected by the chatbot on WeChat with merchant, amount, date and receipt, waiting for approval
Enterprise AI

One AI agent behind every touch point, under your company's rules

Customers reach you on their own channels; staff work in the console. Both ask the same AI agent, which answers from your knowledge base and your CRM data.

Touch points

Customers
  • WhatsApp
  • WeChat
  • WeCom
  • Facebook
  • Messenger
  • Instagram
  • Web live chat
Your team
  • Chat Portal
  • CRM records
  • KB Chat
  • Dashboards

AI agent

AI

Understands the question, asks when unsure and works within each user's permissions.

  • Answers
  • Looks up
  • Drafts records
  • Recommends
  • Hands over

One engine

Knowledge base

Policies, FAQs, SOPs and product information.

CRM data

Contacts, conversations, Cases and your own objects, such as orders, policies and work orders.

  • Permissions down to role, user, field and recordThe AI sees and changes only what the signed-in user may.
  • Audit and monitoringAI activity is audited; monitoring shows messages, LLM calls, tokens and failures.
  • Usage limits by team and userSet how much AI each team and each user can use.
  • Your own AI keyConnect your own Qwen account and choose a model for each feature.
Works with Salesforce

Already on Salesforce? Keep it. Add WhatsApp, AI and live chat.

No need to replace your CRM. DialogueBase handles the conversations and moves the data through the Salesforce Connector.

  • Keep Salesforce for accounts, leads, cases and reports
  • Add WhatsApp, an AI assistant, one knowledge base, live chat and broadcast
  • Chats create and update Salesforce Leads and Cases
  • Single sign-on, with Salesforce users mapped to DialogueBase teams
Salesforce · Acme Service Console
DialogueBase live chat with Salesforce customer data and an AI summary
Opening DialogueBase inside the Salesforce console is in development.
Deployment & security

Run it on our cloud, or in yours

See deployment and security
DialogueBase Cloud

Hosted on Alibaba Cloud. Updates, backups and monitoring included.

Private deployment

Your AWS, Microsoft Azure or Alibaba Cloud account, or your own servers after an assessment.

  • Data isolated per customer
  • Encrypted in transit and at rest
  • Record history
  • Aligned with the PDPO
FAQ

Questions teams ask before a demo

Which channels does DialogueBase support?

WhatsApp, WeChat, WeCom, Facebook Messenger, Instagram and web live chat, all in one inbox, linked to the same customer record.

Is AI included, or is it an extra?

You can add AI and turn it on for the teams and users who need it. Use our models, or bring your own AI key, such as Qwen. Ask how AI is priced

Where is our data hosted?

On DialogueBase Cloud, your data is hosted on Alibaba Cloud. With a private deployment, it stays in your own cloud account or data centre. Deployment & security

Can we deploy DialogueBase in our own cloud?

Yes. You can run DialogueBase in your own AWS, Microsoft Azure or Alibaba Cloud account, or on your own servers after an assessment. Private deployment is an annual licence, quoted separately, with setup, updates and support included. Ask about private deployment

Can we keep our existing CRM?

Yes. DialogueBase can run as the conversation layer and sync records with systems such as Salesforce through connectors, webhooks and the REST API. Integrations

How long does it take to get started?

Most teams start with a pilot on one channel and one use case. We agree the scope, timeline and success measures together during the demo.

How is pricing calculated?

Pricing depends on your number of users, channels and monthly usage. Tell us about your team in a short call or demo and we will send you a quote. Ask for a quote

Book a demo

See your own customer journey in a 20-minute session

We'll map one real customer path, from first message to resolution, and show where time, revenue and accountability improve.

  • Live walkthrough of the console
  • Your channels, your objects, your workflow
  • A pilot plan with measurable goals

Channels you use today

Book a 20-min demo